Manufacturing Orchestration for FMCG India: Why Distribution Breaks Down and How to Fix It
Indian FMCG manufacturers don't have a software problem. They have an orchestration problem. Here is what that distinction costs — and what closing it looks like.
India's FMCG distribution runs on WhatsApp, van sales, and 4,00,000 kirana outlets — and breaks down between field order and ERP confirmation. Here i…