Your distributors order on WhatsApp.
HublerX turns every message into an ERP sales order.
Automatically. Without your team re-entering a single line.
HublerX reads every WhatsApp message, email, and PDF your distributors send — extracts the SKUs, quantities, and delivery date — validates against your pricing, credit, and stock rules — and creates a confirmed sales order in SAP, Oracle, or D365 in under two minutes.
From reactive order entry to autonomous commerce — in one connected layer.
Order Automation
of orders auto-processed within 90 days
Why Order Management Breaks
The order has already been placed. Nobody knows it yet.
A distributor sends a WhatsApp message at 7:43am. By 10:15am, someone on your team has decoded it, looked up the SKU, checked the credit limit, and typed it into ERP. In that 2.5 hours: the credit limit was breached, one line item was entered incorrectly, and the distributor had no idea if their order was even received.This happens hundreds of times a day.
Distributors order in their own language
WhatsApp messages in Hindi, Arabic, or English. Product names that don't match your ERP codes. Voice notes. Forwarded invoices. Every format except the one your system expects.
One in six orders has a mistake in it
Wrong SKU. Wrong unit. Missed line item. Credit limit breached without anyone noticing. Errors planted at entry that surface at dispatch — too late to fix without a return trip and a credit note.
Production plans built on incomplete demand
Orders sitting in WhatsApp chats and email threads aren't in your ERP. Your production team is scheduling from yesterday's confirmed orders, not today's real demand.
What HublerX Does
Every order captured, validated, and in ERP — without anyone typing it twice
HublerX sits between your distributors' WhatsApp and your ERP. It reads what they send, maps it to the right SKUs, checks your credit and pricing rules, and creates a confirmed sales order — automatically, for 85–90% of orders within 90 days of deployment.
Your reps stop copying WhatsApp into SAP
Every message — text, voice note, photo, PDF — flows into one processing queue. No manual reading, no re-entry, no format cleanup.
Distributors get confirmation in minutes, not hours
Validated orders are confirmed back to the distributor on WhatsApp within 5 minutes of sending. Not next morning.
Discounts that shouldn't happen, don't happen
Customer price lists, active trade schemes, and volume tiers applied at order capture — every time. Off-list discounts routed for approval before the order is confirmed.
Exceptions surface before they become problems
Wrong SKU, credit limit breach, ambiguous quantity — flagged with the specific issue, routed to the right person, resolved before the order enters ERP.
Production plans from real orders, not guesswork
Validated orders flow directly into Demand Management. Planning sees confirmed demand as it happens — not hours later, not next morning.
How It Works
From WhatsApp message to ERP sales order — watch it happen
bhai 200 amul 1L, 50 surf 3kg, 30 butter 100g, thursday delivery
8:47 PM
✓ Order SO-294821 confirmed. 3 lines, delivery Thursday. Amul Taaza 1L × 200 cs, Surf Excel 3kg × 50 cs, Amul Butter 100g × 30 cs.
Lines extracted: 3
amul 1L → DAIRY-AML-1L-FULL (99%)
surf 3kg → HPC-SURF-3KG-24 (97%)
butter 100g → DAIRY-AML-BTR-100G (98%)
Pricing: Standard tier → ✓ Applied
Stock: All SKUs available → ✓ Confirmed
The right price applied every time — without a manual check
Every discount, uplift, and campaign runs through defined rules, time-bound approvals, and operational visibility before it reaches an order or a customer commitment. This is the domain of pricing and promotion management — governed at order intake, not reconciled after the fact.
For FMCG and food manufacturers processing 200–600 orders a day, this is where margin either holds or leaks — one uncontrolled discount at a time.
Multi-Channel Order Capture
WhatsApp, email, PDF, voice note — one queue, one output
Your distributors won't change how they order. They don't need to. HublerX processes every format they already use — and produces the same clean, ERP-ready sales order every time.
WhatsApp — where 70% of your orders already live
Meet your distributors where they are. HublerX intelligently parses unstructured WhatsApp messages into structured quotes, drastically reducing turnaround time.
"By day 42, 89% of our WhatsApp orders were processing automatically. The team went from order entry to exception management."
— Leading GCC food manufacturer and distributor
New Order for Plant 01: 500 units of Product A, 200 units of Product B. Standard delivery.
10:30 AM
Email and PDF — zero-touch extraction
Automatically extract line items from customer emails and PDF purchase orders. HublerX maps customer-specific SKUs to your internal catalog with 99% accuracy.
Direct PDF to Order mapping
Zero-touch extraction of tabular line items
Automated SKU cross-referencing
Dynamic aliasing for customer-specific codes
Scanned POs and Excel — handled the same way
Handle complex multi-page Excel files or scanned legacy documents with industrial-grade OCR. Transform physical paper trail into digital clinical data.
Exception Visibility
85–90% of orders process automatically.
The other 10–15% tell you exactly what's wrong.
Most order management tools process the easy orders and drop the hard ones. HublerX routes every exception to the right person with full context — the original message, the extracted fields, the specific rule that failed, and a one-click resolution.
No orders disappear. No credit breaches go unnoticed. No wrong SKUs make it to dispatch.
"surf big do 200pk" — alias not found. Closest match: HPC-SURF-3KG-24 at 64% confidence. Review required.
Bharat Distributors — ₹4.2L order vs ₹3.8L limit. ₹400K over. Credit controller alerted. Order held.
Patel Bros — requested ₹220/unit vs ₹240 standard on FMCG-OIL-5L. Routed for approval. SLA: 2 hours.
Connected to the Operating Model
Order management is where clean demand starts — or doesn't
Every order that enters ERP with a wrong SKU, an incorrect quantity, or an expired price creates a downstream failure.
Every order that enters ERP with a wrong SKU, an incorrect quantity, or an expired price creates a downstream failure — a production plan built on bad data, a dispatch that ships the wrong product, a customer who rejects a delivery.
HublerX validates demand before it enters the chain. Confirmed orders flow directly into Demand Management, Material Planning, and Production Planning — as clean, current, governed inputs. Not noise.
Auto-Processing Rate
89%
by day 90Order Accuracy
99%+
What Changes at 90 Days
The metrics that shift when ordering becomes autonomous
Where This Leads
From reactive capture to autonomous commerce — the same platform, three stages
Most manufacturers start by automating what already arrives. That's Stage 1. But the same order history that powers the alias library also contains something more valuable: every distributor's ordering pattern. HublerX uses that pattern to move you from processing orders to predicting them.
Reactive capture
Every WhatsApp message, email, and PDF processed automatically. SKU matching, credit check, pricing validation, ERP write — without anyone reading the order manually.
Proactive recommendations
Once the alias library matures, HublerX begins predicting what each distributor will order next — based on their reorder cycle, basket history, and market signals. The system sends a pre-filled order suggestion. The distributor replies YES.
Autonomous ordering
For distributors with stable patterns and opted-in accounts, HublerX raises the weekly order automatically — notifies the distributor, gives them a 2-hour cancel window, and confirms to ERP if no change is requested. The order happens while everyone sleeps.
Where this leads
From reactive capture to autonomous commerce
Most manufacturers start at Stage 1 and see ROI within weeks. The order history that powers Stage 1 also builds the pattern data that makes Stages 3 and 4 possible. One platform, five compounding stages.
Stage 01 · Where it begins
Reactive WhatsApp
Distributors send informal messages in any format. Sales reps decode them manually, key them into ERP, and chase confirmations. Every order is a 20-minute exercise in translation.
Raj Traders
online
bhai 200 amul gold 1L bhejo, aur 50 surf 3kg wala chahiye, thursday delivery
9:14 AM
Noted Rajesh bhai. Amul Gold 1L × 200 cs, Surf Excel 3kg × 50 cs. Thursday, ₹1.84L. Entering in SAP now.
9:38 AM ✓✓
haan theek hai. order number milega kya?
9:41 AM
The problem
Manual translation, every time
"Amul gold" could be 200ml, 500ml, or 1L. The rep guesses from context — and sometimes gets it wrong.
The cost
20–25 minutes per order
Read, decode, price-check, SAP entry, confirmation back. Scales linearly — 40 orders means 40 manual loops.
The risk
Errors found at dispatch
Wrong SKU, wrong quantity. Discovered when the truck arrives. A credit note and a strained relationship.
72%
of FMCG orders arrive via WhatsApp
22 min
average processing time, manually
15%
entry error rate
3–6 hrs
lag from message to ERP
The data asset hiding in plain sight
Every distributor has a pattern — they just don't know it yet
Raj Traders orders Amul Gold 1L every Tuesday. Sultan Center reorders Ariel within 6 days of a 200-case purchase. Patel Bros always accompanies a palm oil order with HPC. These patterns are invisible to the rep — but they're machine-readable. That's the foundation for everything that follows.
Note: Stages 1 and 2 are active from day one. Stage 3 matures by day 42. Stage 4 is opt-in and activates once pattern stability thresholds are met.
Core Capabilities
Built for the reality of distributor-led manufacturing
Not for generic order management. For manufacturers receiving 200–600 orders per day from distributors who will never use a portal, will never follow a template, and have been ordering by WhatsApp for years.
WhatsApp, email, PDF, voice note — one queue
- Text messages, voice notes, photos of handwritten pads
- Customer-specific alias library maps informal names to SKUs
- Grows in accuracy week on week — reaches 85–90% by day 90
- No template required from the distributor. No behaviour change.
Structured quotes, faster turnaround
- Customer- and project-specific pricing logic applied automatically
- Approval workflows for pricing exceptions — no manual sign-off chains
- Clear visibility into quote status, ownership, and expiry
- RFQ captured from any channel — same pipeline as orders
Every discount tracked before it costs you
- Active trade schemes applied at order capture, every time
- Stacking conflicts flagged before confirmation, not at month end
- Time-bound expiry logic — expired promos don't slip through
- Off-list discounts routed for approval, not silently applied
Problems caught at capture, not at dispatch
- Pricing validated against approved customer price list
- Credit limit checked at order time — not at month-end reconciliation
- Ambiguous SKUs flagged with confidence score and closest match shown
- Every exception routed to the right person with full message context
Clean demand into planning — not noise
- Confirmed orders written to SAP, Oracle, D365, Tally natively
- No parallel databases, no manual reconciliation
- Planning sees current demand as it's confirmed — not hours later
- Connects directly to Demand Management and Production Planning
Every Order Format. One Platform.
WhatsApp is where most orders start.
Not all of them.
HublerX handles every format your customers already use — without asking them to change. The WhatsApp flow and the modern trade PO flow and the RFQ flow all produce the same output: a validated, ERP-ready sales order.
Structured POs via email and EDI
Large retail accounts — hypermarkets, supermarket chains, institutional buyers — send structured purchase orders via email attachments or EDI feeds. HublerX extracts line items, maps customer item codes to your SKUs, applies contract pricing, and writes to ERP. Same pipeline as WhatsApp. Same output. No separate process.
The order starts with a request, not a confirmed quantity
Industrial manufacturers, project-led businesses, and capital goods suppliers receive RFQs before orders. HublerX captures RFQs from any channel, structures them for quoting, routes approvals, and converts accepted quotes to sales orders — all in one governed flow. No separate quoting tool required.
Multi-currency orders from international buyers
Manufacturers exporting to multiple markets receive orders in different currencies, with different Incoterms, and from buyers who may use customer-specific item codes. HublerX handles currency conversion at order capture, maps customer codes to your internal catalogue, and writes to ERP in your base currency. No manual FX adjustment.
All three flows connect to the same downstream: Demand Management, Material Planning, and Production Planning. One governed demand signal — regardless of how the order arrived.
Who It's For
Everyone who touches an order — finally working from the same picture
From VP Sales to Finance to the operations floor — each role gets the visibility and control they need, without changing how ERP works.
“We used to lose an hour every morning just confirming what had been received overnight. Now I look at the exception queue — six items. Everything else is done.”
Quote faster, win more
Go from WhatsApp inquiry to structured quote in minutes. Approval flows run in the background — sales responds at speed without bypassing controls.
Margin protected on every deal
Pricing rules and discount guardrails apply automatically. No last-minute finance calls. No exceptions that slip through because someone was busy.
Full pipeline visibility, no chasing
Live view of every open quote, pending approval, and confirmed order — updated in real time. No spreadsheet update required from anyone.
Built for UAE, Saudi, and Kuwait food manufacturers
GCC food manufacturing has specific requirements that generic order management tools don't handle: bilingual processing in Arabic and English, VAT application at order creation, Ramadan demand scaling without adding headcount, and SAP B1 as the primary ERP.
HublerX processes Arabic and English messages natively — "لبن العمرة" and "Almarai Laban" resolve to the same SKU. VAT rules for UAE (5%) and KSA (15%) are applied at order capture. Ramadan volume spikes are handled without temporary staff.
See GCC deployment detailsRelated Pages
See it processing your distributors' actual orders
We'll show you HublerX processing WhatsApp messages in your product categories, with your SKU formats, in the languages your distributors use — writing to your ERP in under 2 minutes. No generic demo.