How does HublerX define a demand spike — what triggers the alert?

The spike threshold is configured per SKU or SKU group in HublerX — for example, orders exceeding 150% of the 7-day rolling average within a 24-hour window. Thresholds can be set tighter for high-velocity SKUs and looser for slow movers. Where a known promotion is pre-registered, HublerX can distinguish between a planned uplift and an unplanned spike.

Can HublerX help with allocation when there isn't enough supply to meet the full spike?

Yes. Where the spike cannot be fully met within the delivery window, HublerX surfaces the available stock and production output and helps the commercial team allocate across customers — by customer tier, by order date, by region, or by custom priority rules. The allocation is communicated to affected customers from HublerX, with the confirmed quantity and revised delivery date.

Does HublerX connect to co-manufacturers or contract packers as a response option?

HublerX can surface co-manufacturer capacity as a response option where the co-manufacturer is configured as an alternate production source. The capacity, lead time, and minimum order quantity for each co-manufacturer are held in HublerX. The actual engagement with the co-manufacturer is handled by the procurement or operations team; HublerX surfaces it as an option with the relevant details.

What if the spike is for a seasonal or promotional SKU that was already in the demand plan?

HublerX distinguishes between planned demand uplift — pre-registered promotions, seasonal peaks in the forecast — and unplanned spikes. For planned uplifts, the production and material plan is already aligned; HublerX monitors execution against the plan. For unplanned spikes that exceed the planned uplift, the delta is flagged and the response workflow activates.

Demand Spike Response Planning

When a demand spike hits — a viral trend, a retailer campaign, an unexpected weather event — HublerX maps the full production and material impact immediately, surfaces the response options, and helps the team make the right call before the shelf goes empty.