Does HublerX require a dedicated fleet management system?

No. HublerX can work with the vehicle and driver master data maintained in the ERP or entered directly in HublerX. A dedicated fleet management system can be connected where one exists, but it is not a prerequisite for route optimisation.

Can HublerX handle mixed fleets — refrigerated and ambient vehicles?

Yes. Vehicle type constraints — refrigeration requirement, payload capacity, height restrictions — are configured per vehicle in HublerX. Orders requiring temperature-controlled delivery are automatically assigned to refrigerated vehicles only.

What happens when a new order arrives after routes have been published?

HublerX evaluates whether the new order can be inserted into an existing route without breaching vehicle capacity or delivery windows. If it can, the affected route is reoptimised and the driver's app is updated automatically. If no existing route can absorb the order, the coordinator is alerted to create a supplementary route or defer to the next day.

How does the delivery window breach detection work?

HublerX tracks each vehicle's GPS position and compares the estimated arrival time at each upcoming outlet against the outlet's confirmed delivery window. When the ETA exceeds the window close time, HublerX resequences the route to serve the at-risk outlet earlier — and notifies the driver and coordinator immediately.

Route Optimisation Against Order Book

The Problem

Routes are planned in a spreadsheet. Trucks leave half-full. Deliveries arrive late.

Most FMCG distribution operations plan routes manually — a logistics coordinator looks at the day's confirmed orders, groups them by geography in a spreadsheet, and assigns trucks based on available capacity and driver availability. The process takes 2–3 hours every morning, produces routes that are geographically sensible but rarely optimised, and does not account for delivery time windows, vehicle load capacity, or outlet priority.

The result is visible at day end — trucks returning with unsold load, outlets missing their delivery window, and a logistics cost per case that is higher than it needs to be. The OTIF score records the failures. The root cause is a planning process that cannot process enough variables to produce an optimal route.

Current Workaround

What most operations do today: Most operations today: the logistics coordinator downloads the confirmed order list from the ERP or a separate order management system, opens a Google Maps tab and a spreadsheet, and manually groups orders into routes by area. Vehicle capacity is checked by mental arithmetic. Delivery time windows — if they exist — are noted in a separate column and checked manually. The final route plan is shared with drivers over WhatsApp. Changes to the order book after the routes are published — a new urgent order, a cancelled delivery — are handled informally, often by the coordinator calling the driver on the road.

The HublerX Approach

Route optimisation is a constraint satisfaction problem — outlets, orders, vehicle capacities, delivery windows, and driver shifts are all known inputs. HublerX reads the confirmed order book from the ERP, applies vehicle capacity and delivery window constraints, and generates optimised routes automatically — minimising total distance, maximising vehicle utilisation, and protecting delivery windows for priority outlets. When a new order arrives or a delivery is cancelled after routes are published, HublerX recalculates the affected route and notifies the driver.

How It Looks in HublerX

Live workflow view

Route Planning Board

8 routes active today

PLANNED2

Route R-14 · Dadar WestVan 3 · Ramesh K · 22 outletsPlannedDeparture 7:00 AM · 94% vehicle fill

Route R-27 · Thane WestVan 8 · Ajay N · 16 outletsPlannedDeparture 7:00 AM · 88% vehicle fill

ON ROUTE3

Route R-09 · Andheri EastVan 5 · Suresh P · 18 outletsOn route12 of 18 delivered · On schedule

Route R-21 · BorivaliVan 7 · Mahesh T · 20 outletsOn route5 of 20 delivered · On schedule

Route R-06 · KurlaVan 2 · Prakash M · 14 outletsOn route7 of 14 delivered · On schedule

EXCEPTION2

Route R-17 · MaladVan 6 · Dinesh R · ReoptimisedReoptimisedNew order addedUrgent order — Vijay Kirana · Route updated

COMPLETED3

Route R-03 · ColabaVan 9 · Santosh B · 14 outletsCompleted14 of 14 delivered · 100% OTIF · 3:45 PM

Route R-08 · WorliVan 10 · Ganesh P · 18 outletsCompleted18 of 18 delivered · 100% OTIF · 4:00 PM

Route R-11 · ChemburVan 4 · Ravi K · 16 outletsCompleted16 of 16 delivered · 100% OTIF · 4:10 PM

How HublerX Coordinates It

The step-by-step sequence

1
Confirmed order book read from ERP
HublerX reads all confirmed sales orders for the day — from the ERP, WhatsApp order capture, or van sales app — and consolidates them into a single order book. Orders are enriched with outlet location, delivery window, and priority tier automatically.
Automatic · 5:00 AM daily
2
Vehicle and driver availability confirmed
Available vehicles — by capacity, type, and refrigeration requirement — and driver shift availability are read from the fleet management system or confirmed manually in HublerX. Any vehicles under maintenance or drivers on leave are excluded from the plan.
On fleet confirmation · pre-departure
3
Optimised routes generated
HublerX generates the optimal route plan — grouping orders by geography, vehicle capacity, and delivery window. Routes are sequenced to minimise total distance, maximise vehicle fill, and protect time-window-constrained outlets. The plan is generated in seconds, not hours.
Automatic · 5:30 AM daily
4
Routes reviewed and confirmed by coordinator
The logistics coordinator reviews the generated routes on the HublerX dashboard — with total distance, vehicle utilisation, and delivery window compliance visible for each route. Manual adjustments can be made before routes are published to drivers.
Coordinator review · 6:00–6:30 AM
5
Routes published to drivers
Confirmed routes are pushed to the driver's mobile app — with the outlet sequence, delivery quantities, customer contact details, and any special delivery instructions. Drivers receive their full route digitally, not as a paper route card or WhatsApp message.
On coordinator approval · 6:30 AM
6
Live route tracking and re-optimisation
During the day, HublerX tracks each vehicle's progress against the planned route. When a new urgent order arrives or a delivery is cancelled, the affected route is re-optimised and the driver's app is updated. The coordinator has a live view of all vehicles, delivery status, and any exceptions.
Continuous · during delivery hours