Can HublerX manage promotions across multiple retailers simultaneously?

Yes. Each promotion in HublerX is configured per retailer — with its own SKU scope, store list, pricing scheme, volume target, and start/end date. Multiple promotions can run concurrently; the production and stock allocation across promotions is consolidated in the planning view so overlapping demand is visible to the planner.

What happens to the promotional pricing scheme after the promotion ends?

HublerX tracks the promotion end date and flags the pricing team to deactivate the promotional condition record in the ERP on that date. Where a promotion ends on Sunday and the standard price applies from Monday, HublerX ensures the scheme transition happens — preventing the promotional price from persisting after the window closes.

Can HublerX track actual sell-through at the retail level, not just distributor sell-in?

Where the retailer shares secondary sales data — via EDI, portal, or data service — HublerX can ingest it and show actual in-store offtake against the promotion target. For retailers that do not share sell-through data, promotion performance is tracked at the distributor sell-in level.

How does HublerX handle promotions where different stores get different pack sizes or promotional mechanics?

Each store tier or cluster within a promotion can be configured with its own SKU, pack size, and promotional mechanic in HublerX. A national D-Mart promotion that runs a different price across metros and tier-2 cities, for example, is configured as a single promotion with two pricing tiers — each generating its own ERP scheme and distributor allocation.

Retail Promotion Execution

The Problem

The promotion starts Monday. Production hasn't been briefed. The pricing scheme isn't in the ERP. The distributor doesn't know about it.

A retail trade promotion — a price promotion on the shelf, a secondary display, a bundled offer — requires coordination across at least four functions: commercial (terms agreed with the retailer), planning (volume estimate built into the production plan), pricing (scheme set up in the ERP), and logistics (stock allocated to the right distributors serving the right stores). In most operations, each function is briefed separately and at different times — the commercial team confirms the promotion, sends an email to the planning head, who adds a note to the forecast, which may or may not reach the scheduler before the promotion window opens.

The result is a promotion that goes live in store with insufficient stock, wrong pricing, or unprepared distributors. The retailer runs empty shelves on the promotional SKU within 48 hours. The commercial team issues a credit note for the missed uplift. The brand manager questions the ROI. The root cause — a coordination failure across four functions — is attributed to 'execution' rather than to the absence of a connected execution workflow.

Current Workaround

What most operations do today: Most FMCG operations today: the promotion is agreed between the key accounts manager and the retailer buyer, documented in a promotion brief (often a spreadsheet or presentation), and circulated by email. The planning team receives a volume estimate and adds it to the weekly planning meeting agenda. The pricing team creates a condition record in the ERP — if they receive the brief in time. The logistics team allocates stock to the relevant distributors — if they know which distributors cover the stores in scope. Each function acts on the brief independently. There is no single view of whether the promotion is actually ready to execute — until the first delivery fails.

The HublerX Approach

A retail promotion is a coordination event — it has a volume, a SKU, a price, a set of stores, a start date, and a required on-shelf date. All of those are known inputs, and the production, pricing, and logistics actions required can be derived from them the moment the promotion is confirmed. HublerX translates the confirmed promotion brief into a coordinated task list — production uplift, scheme setup, distributor allocation, and delivery timeline — and tracks each element to completion. The commercial team has a live view of promotion readiness before go-live, not a retrospective debrief after the shelf goes empty.

How It Looks in HublerX

Live workflow view

Promotion Execution Board

4 promotions tracked this month

PREPARING2

Digestive Biscuits 100g — Big Bazaar WestBOGO promo · 62 stores · Starts FridayPreparing6 days to go-liveProduction: ✓ Pricing: ✓ Distribution: pending allocation

READY TO LAUNCH1

Cream Cracker 200g — Reliance RetailShelf display · 312 stores · Starts ThursdayAll systems goProduction ✓ · Pricing ✓ · Stock allocated ✓ · Distributors briefed ✓

LIVE1

Marie Light 100g — Metro C&C₹5 off · 28 stores · Day 4 of 14LiveSell-in: 68% of target · Stock coverage: 8 days · On track

COMPLETE2

Butter Cookies 200g — Spencer'sBOGO · 44 stores · Ended last FridayCompleteSell-in: 112% of target · No stockouts · ROI review pending

Oat Cookies 150g — D-Mart South₹8 off · 96 stores · Ended WednesdayCompleteSell-in: 94% of target · 2 stores stocked out Day 10

How HublerX Coordinates It

The step-by-step sequence

1
Promotion brief confirmed in HublerX
When a retail promotion is confirmed — terms agreed, SKUs, stores, dates, and volumes — the promotion brief is entered in HublerX. Key details: SKU and pack size, promotional price or scheme, store list and chain, promotion start and end date, and target volume. The brief is the single source of truth for all downstream execution.
On promotion confirmation
2
Production volume added to plan
HublerX calculates the additional production volume required for the promotion — based on the target uplift and store count — and adds it to the production planning queue. The planning team reviews and schedules the promotional production batch, with the required completion date working back from the on-shelf date.
On brief confirmation · immediate
3
Promotional pricing scheme set up
HublerX notifies the pricing team to create the promotional condition record in the ERP — with the promotional price, the applicable customer and channel scope, and the promotion start and end dates. HublerX tracks scheme setup as a readiness milestone and flags if it is not completed before the promotion start date.
On brief confirmation · immediate
4
Distributor allocation and briefing
HublerX identifies the distributors covering the stores in scope and generates the stock allocation by distributor — quantity, SKU, and required delivery date. The distributor briefing — promotion details, allocated volume, delivery window, and scheme price — is sent from HublerX, not by a separate email from the sales team.
On store list confirmation
5
Readiness tracked to go-live
HublerX tracks the promotion readiness across all four dimensions — production (batch completed?), pricing (scheme in ERP?), stock (allocated to distributors?), and delivery (confirmed for on-shelf date?). The commercial team sees a live readiness dashboard. Any element not on track before the promotion start date is flagged for escalation.
Continuous · until go-live
6
Promotion live — performance tracked
Once the promotion is live, HublerX tracks offtake against the target volume — distributor sell-in, retailer sell-through (where available), and stock remaining at each distributor. Where stock is running short ahead of the promotion end date, a replenishment alert is raised before the shelf goes empty.
During promotion window