The client is a Dubai-based food manufacturer and distributor established in 2004 as a joint venture under a major UAE retail group. Operating across the Middle East and Africa and exporting to over 40 countries, it supplies 25+ culinary product categories to B2B customers including hypermarkets, HORECA, luxury hotels, and institutional buyers across the GCC. Discount requests and approvals were handled informally via WhatsApp, email, and calls with no standard request format, no reference ID, and no searchable history. Approvals were unrecorded, creating frequent disputes and forcing teams to reconstruct message threads to understand what had been agreed. Finance review was inconsistent and SAP activation relied on someone manually updating the Customer Price List, causing missed discounts, unapproved discounts entering SAP, and expired discounts continuing to run. Leadership lacked real-time visibility, and issues were typically discovered at month-end after commercial exposure had already occurred. HublerX introduced a structured, three-step discount workflow that connects request, approvals, and SAP Customer Price List activation into one auditable process. Sales raises discounts via a mandatory 4-field form, Marketing approvals are captured as logged system events, and Finance becomes a system-enforced gate for qualifying discounts. Once approvals are complete, HublerX automatically activates and expires the discount in SAP within the approved validity window, giving leadership real-time visibility and Finance control before exposure reaches a quote. HublerX replaced informal discounting with a structured lifecycle: Sales submits a mandatory 4-field request, Marketing approves with full logging, and Finance verifies qualifying discounts before anything can be applied. Once approved, HublerX activates the discount automatically in SAP’s Customer Price List and enforces validity dates with automatic expiry. Structured request form: customer, SKU, discount value, start/end validity dates (mandatory). Marketing approval as a logged system event (approve/modify/reject with comments and timestamps). System-enforced Finance gate based on defined thresholds (value, customer tier, SKU category). Automatic SAP Customer Price List activation and auto-expiry within the approved validity window HublerX replaced WhatsApp- and call-based discount approvals with a structured workflow that enforces Finance review and automatically activates approved discounts in SAP before quotes reach customers.